In person: Cincinnati, OH

Skype, GotoMeeting

1-866-511-1898 x9657


Business hours (ET). By appointment.

Areas of expertise

Profitability, performance management, incentive plans

Professional summary

The “Open-Book Management Guru,” Bill Fotsch has helped more than 400 companies boost employee engagement and increase customer retention over the past 25 years.

Not only has Bill worked with industry majors such as Southwest Airlines, BHP-Billiton, Harley-Davidson, Roadway Express, Carlson Travel, Scottish Hydro Electric, and Capital One, but he has also coached small to medium-sized, privately owned businesses. As Head Coach at Great Game of Business, he spent two decades applying open-book management principles to help businesses deliver results through a highly motivated staff.

In the initial years of his career, Bill gained experience in management, marketing and consulting at organizations such as Briggs & Stratton, Bain & Company, Case International and Litton Industrial Automation. Today, as Founder and President of Open-Book Coaching, Bill’s mission is to inspire great business performance and wealth creation by applying open book management principles.

Other Credentials

Author or co-author of three online articles published by Harvard Business Review, Bill is a Bachelor of Science – Mechanical Engineering graduate from Marquette University and earned an MBA from Harvard Business School, where he graduated as a Baker Scholar. In the past, Bill has presented in varied speaking roles at numerous functions, including being a guest lecturer at University of Chicago Business School. In addition, he conducts webinar presentations on a regular basis.

Engagement overview

“Get everyone involved in the business, with the goal of dramatically increasing value for shareholders, employees, and customers” is Bill’s mantra for successful open-book management. To do this, he uses tools such as:

• Open Book Management, John Case
• Great Game of Business, Jack Stack
• The Ultimate Question, Fred Reichheld
• The Speed of Trust, Co-Authored by Stephen Covey and Barry Rellaford
• One Page Business Plan, Verne Harnish

Bill collaborates with his clients to provide performance management support, sales & marketing support, market research support, and strategic planning, as well as to improve a company’s performance culture. He uses the following methodologies to ensure success for his clients:

• Build consensus on performance metrics
• Develop proactive metric tracking and forecasting
• Integrate new metrics into existing managerial process
• Implement/align incentives
• Improve repeat and referral sales from existing clients
• Develop new markets and sales leads
• Provide on-going support to monitor and drive results


Bill has worked with nearly 400 companies over a 20-year period. This includes hundreds of family-owned and mid-sized companies in a variety of industries. His international client list includes:

• Southwest Airlines
• BHP-Billiton
• Harley-Davidson
• Roadway Express
• Carlson Travel
• Scottish Hydro Electric
• Capital One