Professional summary

Retail Concepts works with start-up and existing retailers to help them create and grow their business.

We are a small and flexible business that understands the challenges faced by small business owners.

We all have experience in retail both large and small as well as our own start-ups.

We love being able to be part of the exciting process of developing and growing a business.

Personally I have a BA from The University of Pennsylvania as well as an MBA from The Booth School at the University of Chicago. I worked in advertising at Hill, Holliday, 4 Points Digital, marchFIRST, TFA and Leo Burnett before deciding my passion was with small business and start-up clients.

Engagement overview

We work to the needs of our client and their budget so may be a project based fee, retainer or hourly.


Specialty Shops & Boutiques:
• Apt 202 Boutique Salt Lake City, UT
• Concord Outfitters West Concord, MA
• Elevation Clothing Woods


Retailers need to remember that the old adage "the customer is always right" still holds true. Empower employees to make decisions and make things right (usually giving the customer a common sense solution and doing whatever it takes is enough!) In most cases, employees are not empowered and so can only give the standard answer that follows store policy. This one size fits all answer is infuriatin... Read more


After a full concept evaluation, the Retail Concepts team came out with simple to understand and very clear ideas. For me, this was very useful; now the whole company has more clear goals and a new culture to identify ourselves and differentiate from others.

Carlos Romano Poder Comercial

The firm of Retail Concepts provided essential support [to the peer review of a fiscal impact study for a big box retail store in the town of Greenfield]. As experienced retail consultants they were able to clearly relate, in a manner understandable to the public, the anticipated impacts from proposed project on existing retailers, as well as strategies to help independent stores coexist with big box retail.

Town of Greenfield Planning Board

Retail Concepts helped us take a step back and look at our store from a different angle to discover opportunities for growth and improvement. Together with our hardworking, talented team, we were able to introduce a few new and exciting products, rebuild our brand, increase our customer base, and improve upon daily operations and performance. Now, as we enter our 75th year of business, we are eagerly looking forward and grateful for Retail Concepts' role in positioning us for future growth.

Marc Amiet Van Otis Chocolates

I cannot imagine a more challenging client for Retail Concepts than myself. At the beginning, I knew that I wanted to open my own business, but had no idea what kind of business I wanted to run. I also had no retail experience. Ani, Alyson, and Mike began working with me at the concept creation phase, and after discussing 7 or 8 different options at length, we decided on a cupcake only store. Without them, Treat would never have happened. Working with Retail Concepts allows the client to benefit from the incredible knowledge of the industry the team possesses. All members of the Retail Concept team are incredibly talented, but what is most impressive is watching them work together to tackle a particular issue. They use each other's strengths to come up with a superior solution. I highly recommend Retail Concepts as a retail consulting firm and would be happy to speak with potential clients to discuss my experiences with the team.

David Laliberte Treat

It's always risky hiring someone straight from the internet without knowing about you personally. You came through on everything and gave me the confidence that I needed to know that my instincts were correct?Even in a turbulent financial environment that the country is in...Kitchen Warehouse continues to flourish. It's all about keeping it fresh!

Mimi Kirzner Kitchen Warehouse

Retail Concepts is a top tier retail advisory and consulting group. They are thorough, they know their business, and they are top notch. They are worth the money you would invest in their services. Expect personable and experienced advice and direction. I wish you luck with your endeavors and strongly recommend Mike and the rest of the Retail Concepts team.

Dawn Norris Absolutely Canine

I've had the pleasure working with Retail Concepts on two very different projects-one from a landlord's vantage point to help create a program to attract potential retail tenants to my shopping center, and the other to develop a marketing strategy for my own retail store, a unique wine shop concept. On both projects, Retail Concepts was a valuable and needed partner throughout the process, from concepting to implementation. I would highly recommend the Retail Concepts team-they possess the skills, attitude and expertise to really help retailers accomplish their goals.

Tina Messina First & Main Marketplace and Wine ConneXtion

Sometimes, I think that a single encounter can change your life-and that first meeting with [Retail Concepts] was one of those encounters for me. From that day on, through the whole business planning process, you really helped me take this dream and make it a reality!

Sarah Johnson Luna Boston