Dr. Tim Smith is the founder and Managing Principal of Wiglaf Pricing. He has worked with executives from start-ups and Fortune 500 companies to capture the profit impact of getting the price right, and improve pricing confidence. Companies consult Dr. Smith to define the price of a new product, find a better way of managing price variances (discounts and sales promotions), or re-think their entire pricing structure. He helps them address these critical questions, in the face of high uncertainty, by using proven best practices informed by solid academic research. He provides... Read more
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