Professional summary

On the first day of first grade, our teacher asked us to color a picture of a buffalo in brown crayon. Feeling creative, I used black and brown crayons, earning a reprimand. Ever since, I’ve been fascinated with the tension between organizational freedom and accountability.

After college, I was privileged to serve as the first financial controller for Morning Star, now the world’s largest tomato processing company. Our founder introduced the startup team to the core principles of self-management, which we adopted immediately. At Morning Star, I learned that organizational self-management is real, it works and it drives superior business performance.

In 2008, I co-founded the Morning Star Self-Management Institute, with the mission

Engagement overview

Engagements vary. An organizational transformation project typically lasts a year. Pricing is for the total project and runs anywhere from $250,000 to $1,000,000 depending on the size of the organization. We typically deal with individual departments, divisions and leaders in larger companies. We also do consulting by the hour for $500/hour, typically by skype or phone. Since our work is deeply impactful on the culture of an organization, and every engagement is different, we retain a large quantum of flexibility on pricing and delivery. Our span is worldwide. We put our clients first and pride ourselves on our quality of work.


• Apollo Education Group
• Community Catalysts
• County of Merced
• Credda
• CultureAmp
• Double Good
• Dynamic Events
• FuelEd Schools
• Haier Group
• Lufthansa
• Moonshot Education
• Morning Star
• New York University
• Orion
• Reed Mariculture
• Shore Consulting Group
• Steuben Foods
• Sudwerk
• Workhound
• Zappos