Case study: Helping a start-up gain a foothold
Mark Palmer
Mark Palmer Client Satisfaction Guarantee
Client

A start-up software firm catering to rehabilitation companies

Problem

Ground work of creating awareness about the firm amongst organizations touched by rehabilitation was already accomplished by the Founders. Narrowing the focus to formulate a “go-to-market’ strategy was the need of the hour.

Solution

• Collaborated with the client to formulate and implement a “go-to-market’ strategy

• Assisted the firm in identifying potential clients and partners

• Coached the Founder through the sales process

Result

• Firm achieved an initial order of $0.1 Mn; today it receives 7 figure orders from the same client

• Saw the client through their maiden international deal with a Japanese firm apart from closing a few others with prominent industry majors

Expertise: