Case study: Helping a start-up gain a foothold
Mark Palmer
Mark Palmer Client Satisfaction Guarantee

A start-up software firm catering to rehabilitation companies


Ground work of creating awareness about the firm amongst organizations touched by rehabilitation was already accomplished by the Founders. Narrowing the focus to formulate a “go-to-market’ strategy was the need of the hour.


• Collaborated with the client to formulate and implement a “go-to-market’ strategy

• Assisted the firm in identifying potential clients and partners

• Coached the Founder through the sales process


• Firm achieved an initial order of $0.1 Mn; today it receives 7 figure orders from the same client

• Saw the client through their maiden international deal with a Japanese firm apart from closing a few others with prominent industry majors