Professional summary

Sally Williamson has over thirty years experience in executive coaching and leadership development programs. She specializes in strengthening communication skills and developing custom workshops that blend personal development with bottom-line business results. Her combined experience in sales and communication provides a unique perspective in helping people understand the needs of their clients and present their services to solve those needs.

Sally is the author

Engagement overview

SW&A provides coaching support in two key areas. Content & Message Development and Personal Communication Skills.  We recommend a series of coaching sessions based on an executive's objectives. During each session, the executive explores new choices, incorporates them into key communication situations and evaluates the results.


• AT&T
• Cox Enterprises
• Delta Air Lines
• Kaiser Permanente
• Intuit
• SunTrust Bank
• Turner

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Key clients

As a trusted resource for our company's development needs, Sally helps us to enhance our high potential team members' attributes that add up to executive presence. She brings a successful roadmap that guides our development programs.

Joe George, Group Vice President, Online Solutions Manheim, a subsidiary of Atlanta-based Cox Enterprises

One of the great things about Sally is she doesn't coach through a megaphone; rather she tailors her training so that it's relevant and impactful and most importantly actionable for her clients.

Lisa Agona, Chief Marketing Officer, Risk Solutions LexisNexis

I would recommend Sally to anyone. She has given great training and advice to leaders at all levels, and I've seen and used Sally's insights and directions to great benefit. From media training to public speaking to executive presence coaching, Sally knows how take people to their next level.

Shirley Powell, Executive Vice President, Communications The Weather Channel Companies