Craig Chong

In person: Honolulu, Hawaii


1-866-511-1898 x9655


Business hours (Hawaii). By appointment.

Areas of expertise

Business strategy, leadership development, executive coaching

Professional summary

Driven by a desire to help Hawaii succeed in the 21st century by preparing the next generation of the state’s leaders, Craig founded Fresh Leadership in 2003 to share nationally recognized best practices in strategic planning and leadership. Craig has been trained and mentored by Tom Paterson, whose strategic planning and leadership coaching processes have been used at global companies such as IBM, Disney, McDonnell Douglas, Northrop Grumman, RCA and Estee Lauder.

His knowledge of the Paterson Processes, as well as his credentials as an International Coach Federation Professional Certified Coach (PCC), Hudson Institute of Santa Barbara Coach and Senior Birkman Certified Consultant, have allowed him to become a trusted advisor to a wide range of Hawaii organizations such as the Hawaii State Department of Education, Atlas Insurance, and the Salvation Army, as well as leaders such as Wayne Cordeiro, Founding Pastor of New Hope Christian Fellowship Oahu, Cheryl Lupenui Kahuane, former CEO of YWCA, and Catherine Payne, former Principal of Farrington High School.

Craig discovered his passion for strategic planning and leadership training through his work with the church, which he was involved in prior to founding Fresh Leadership. He was mentored by Dr. J Robert Clinton, the guru of Life-Long Leadership Development, while a full-time graduate student at the Fuller Theological Seminary in Pasadena, California. He was also a part of the core church planting team with New Hope Christian Fellowship on Oahu from 1995 to 1999 in which the church grew from 0-6000 in weekend attendance.

Craig the founder of the Drucker Society of Hawaii, a learning practice community devoted to the study and application of Peter Drucker’s insights and ideas to contemporary problems confronting the local community. He has been active in the service of his community for many years. He is a founding leader in his church, Blue Water Mission and a board member of the Salvation Army, and the Metro YMCA.

Engagement overview

Duration and cost of an engagement depends on the scope of work, identified during the initial consultation.


• Atlas Insurance Agency
• American Carpet One
• Armstrong Development Co
• A-1-Alectrician Inc.
• DR Fortress
• Pono Pacific
• Servco Pacific
• GrantCo Pacific

• Leilehua-Millilani-Wailua Complex Area
• Farrington-Kalani-Kaiser Complex Area
• Leilehua High School
• DOE Facilities Development Branch
• Farrington High School
• Kalani High School
• McKinley High School
• Alaska Christian College
• UH JABSOM Department of Surgery
• Hawaii Charter Schools Administrative Office
• State of Hawaii Department of Public Safety
• Office of Hawaiian Affairs

• Harold K.L. Castle Foundation
• Good Beginnings Alliance
• Kupu Hawaii
• Salvation Army ATS
• Salvation Army Hawaii Divisional Command
• Kawaihao Church
• New Hope Christian Fellowship Oahu
• Pearl City Community Church
• New Hope Millilani
• New Hope Windward
• Hope Chapel West Oahu
• Blue Water Mission