Professional summary

Brand-builder, marketing strategist and reputation expert. Passionate about helping brands achieve greatness by being relevant and trustworthy. Always thinking of ways to make brands authentic, highly differentiated and more meaningful to the people who care about them.

Specialties: brand strategy, brand architecture, brand positioning, portfolio management, communications strategy, marketing planning, reputation strategy, market research, data-driven analysis, strategic analysis, product development, pricing strategy, thought leadership, knowledge capital creation, peer mentoring, firm-building, business development, public relations.

Engagement overview

Typically 12-14 week engagements that include discovery (primary and secondary research), strategy development, and activation.


• Sempra Energy
• ComEd
• Google
• JP Morgan
• Visa
• GE
• HP
• Sara Lee
• Hillshire Brands
• Kraft
• Nestle
• Caterpillar