Professional summary

My focus on organizational psychology and educational psychology provide a unique approach to startup development. As a consultant and trainer I am able to take best practices, such as, lean startup, customer acquisition, rapid prototyping, growth hacking, and agile methodology, and increase their potential through the psychological prism of my approach.

I have placed all my skills into a new type of school for entrepreneurs.

With over 20 years of experience managing

Engagement overview

Business idea and strategy assessment


• Tech
• Media
• Manufacturing


I've had a concept for a networking app and decided to pursue it a couple years ago. I had zero background in app development and made every mistake conceivable...wasting money & time. This experience brought into sharp focus for me the tremendous value of Startup Ecology. Through this program I'm accessing a structured model to create a successful business as well as technical help and invaluable emotional support from Atma and the rest of the group. It's no longer a lonely battle to build my idea and I appreciate that greatly.

Don Jones, Business Development Specialist

Startup Ecology is important to me because it is the missing link to all of the business education that I received in the past. The skill and knowledge of Atma is extremely impressive. I have reached levels in my business this short amount of time that I have been unable to reach in years.

Monica Barrette, Entrepreneur

The program has helped me grow through knowing how to be concise in my messaging. For example, stating what I created and the promise about what my service can do is something I didn't think about prior to this program. My videos sound a lot better and I get better feedback.

Verona Forde, Dancer/Entrepreneur

Startup ecology is giving me incentive and knowledge to be able to build a much more efficient business structure than I had in mind before joining the classes. All the tools I have been learning are now a very important piece in towards building a more successful business and not make the mistakes start ups usually make when they are starting their business.

Carla Annapuris, Media Personality

I have tried to schedule my business goals around Atma's curriculum, and even put out my MVP after his class on prototyping. I have completely changed my communications, and am properly adapting to market feedback.

Jonathan Conors, Entrepreneur

The program is place I receive support from people on the same entrepreneurship journey as me. Atma's lectures are practical, result driven and incredibly relevant to my business growth. In the program I learn from Atma as well as from my classmates. Everyone is helpful and we feel invested in each others' success.

Hannaj Njoku Schools of USA

Startup Ecology should have a tagline: 'Empowering Tomorrow's Business Leaders Today'. The recommended approach can save entrepreneurs tremendous amounts of time and money, but it requires a change in mindset. And the qualities that make people entrepreneurs can make them resistant to embracing the new paradigm. I have learned a lot from the classes; so much that at times I feel overwhelmed. And I am inspired by the raw creativity my class members have in areas I know nothing about!

John Carlson, Attorney at law/Entrepreneur