Professional summary

Professor Caywood teaches graduate classes in marketing, marketing PR, strategic corporate communications, corporate and product branding, crisis management and public relations. He was on sabbatical for 2013 to conduct research and speak about his successful 2nd edition of the Handbook of Strategic Public Relations and Integrated Marketing Communication, McGraw-Hill.

He is best known for organizing with top Kellogg, Medill IMC, Harvard, Stanford faculty speakers for 3-12 day private seminars. Included in the programs are visits to meet with senior management of Fortune 200 companies based on Professor Caywood's membership in the of the top 300 senior offices in corporations and agencies of strategic corporate communications

Engagement overview

Precise interview to listen to the needs and questions of the client. Suggestion of ideas based on experience with product or review of product and service.  Continuation based on "fit" to management and company, government agency or NGO.


• IBM (1000 people)
• Emerson Electric (800 people)
• National Investor Relations Institute (7 annual meetings)
• Dairy Management (1000 people)
• Ameritech
• Scania
• Tellabs
• AT&T
• Sun Yat-sen University (500 EMBAs and MBAs in US and onsite in Guangzhou)
• Xiamen University
• Zhejiang University
• Jinan University
• Nanjing University
• Hunan University
• CEO Clubs of China