Professional summary

Driven by a desire to help Hawaii succeed in the 21st century by preparing the next generation of the state’s leaders, Craig founded Fresh Leadership in 2003 to share nationally recognized best practices in strategic planning and leadership. Craig has been trained and mentored by Tom Paterson, whose strategic planning and leadership coaching processes have been used at global companies such as IBM, Disney, McDonnell Douglas, Northrop Grumman, RCA and Estee Lauder.

His knowledge of the Paterson Processes, as well as his credentials as an International Coach Federation Professional Certified Coach (PCC), Hudson Institute of Santa Barbara Coach and Senior Birkman Certified Consultant, have allowed him to become a trusted advisor to a wide

Engagement overview

Duration and cost of an engagement depends on the scope of work, identified during the initial consultation.


• Atlas Insurance Agency
• American Carpet One
• Armstrong Development Co
• A-1-Alectrician Inc.
• DR Fortress
• Pono Pacific
• Servco Pacific
• GrantCo Pacific

• Leilehua-Millilani-Wailua Complex Area
• Farrington-Kalani-Kaiser Complex Area
• Leilehua High School
• DOE Facilities Development Branch
• Farrington High School
• Kalani High School
• McKinley High School
• Alaska Christian College
• UH JABSOM Department of Surgery
• Hawaii Charter Schools Administrative Office
• State of Hawaii Department of Public Safety
• Office of Hawaiian Affairs

• Harold K.L. Castle Foundation
• Good Beginnings Alliance
• Kupu Hawaii
• Salvation Army ATS
• Salvation Army Hawaii Divisional Command
• Kawaihao Church
• New Hope Christian Fellowship Oahu
• Pearl City Community Church
• New Hope Millilani
• New Hope Windward
• Hope Chapel West Oahu
• Blue Water Mission


By working with Fresh Leadership, and going through the lifeplanning and coaching principles, the alternatives before me were clear. Fresh Leadership helped my wife and me to plan for a more balanced life as we forge ahead.

Norman Sakamoto, Former Senator Chairman Senate Education Committee

Fresh Leadership has been a great coach for me. They are able to comprehend the issues and the problems very easily and help me walk through the processes so I am able to make better and clearer decisions for my company and myself.

David Arita, President American Carpet One

Fresh Leadership's executive coaching helped me gain clarity around my life and work goals. I've clarified leadership roles among my team at work, and I've taken risks in my personal and professional life that I would not have otherwise taken.

Terrence R. George, Executive Vice-President & Executive Director Harold K.L. Castle Foundation

Fresh Leadership helped our business units work together to become more successful. I highly recommend them to organizations that are interested in learning how to take advantage of their potential.

Robert Armstrong, CEO Armstrong Companies Hawaii

Fresh Leadership has helped us to better understand our people as well as the team dynamics that have helped us to place people in their optimal capacities. I tremendously appreciate Fresh Leadership's wisdom in deciphering vision and strategy for the two companies.

Catherine Payne, Former Principal Farrington High School

Fresh Leadership has helped us to better understand our people as well as the team dynamics that have helped us to place people in their optimal capacities. I tremendously appreciate Fresh Leadership's wisdom in deciphering vision and strategy for the two companies.

John Leong, President and CEO Pono Pacific, LLC

Fresh Leadership's program energized our students in their planning process for career/professional development and personal lives. They are professionals who are able to communicate complex concepts and provide a safe environment for participants.

David Bess, Professor of Management Shidler College of Business at the University of Hawaii

I found my experiences with Fresh Leadership were always thoughtful and productive. Fresh Leadership has a special talent for supporting leaders in strategy development and execution to get results that are sustainable.

Cheryl Lupenui Kahuane, Former CEO YWCA

Fresh Leadership combines an understanding of organizational dynamics with keen insights into individual personality traits – particularly of the younger generation of employees - enabling them to be an exceptional facilitators of corporate planning processes. In today's work environment the gap between generations often hampers effective communication and understanding. Their ability to listen and comprehend diverse perspectives bridges generations together to achieve results.

Colbert Matsumoto, Chairman & CEO Island Insurance Company, Ltd.

It's a rare indulgence for CEOs to reflect on their personal plans amidst their accountability to others. It's a competence that many of us have not exercised and could use some training in. Fresh Leadership helps you sift through complexity to find simple solutions and paths for the good of you and others. Whether you're faced with minor adjustments or major life changes such as retirement, Fresh Leadership helps you hold the mirror that reflects who you are and becomes a portal for all that you can be.

Dee Jay Miller, Retired CEO Kamehameha Schools
Project Proposals

Craig follows a 6-step methodology to improve Executive Team performance:

1. 1-on-1 with CEO to understand organizational context and evaluate mutual fit
2. If their is mutual fit and a strong commitment to outside intervention, Craig proceed to get the CEOs perspective on individual members of senior management team and establish success criteria for the coaching engagement
3. A team kickoff... Read more