Profile

Professional summary

Leadership:- Product and Service Market Development, Sales Enablement, Client Advocacy

Publishing:- I help senior B2B buyers find the information and guidance they need to purchase complex IT products and services, enabling them to achieve their Digital Business Transformation objectives.

Consulting:- I provide market intelligence and analysis to help my client's CMO answer the "so what"​ questions that customers have about their offerings. I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they can become remarkable and influential opinion leaders.

Specialties:- Economic TeleDevelopment, multi-channel research, product requirements and market segmentation, digital and online marketing,

Engagement overview

One-hour consultation with client, based upon prior statement of requirements