Professional summary
Leadership:- Product and Service Market Development, Sales Enablement, Client Advocacy
Publishing:- I help senior B2B buyers find the information and guidance they need to purchase complex IT products and services, enabling them to achieve their Digital Business Transformation objectives.
Consulting:- I provide market intelligence and analysis to help my client's CMO answer the "so what" questions that customers have about their offerings. I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they can become remarkable and influential opinion leaders.
Specialties:- Economic TeleDevelopment, multi-channel research, product requirements and market segmentation, digital and online marketing, Read more
Leadership:- Product and Service Market Development, Sales Enablement, Client Advocacy
Publishing:- I help senior B2B buyers find the information and guidance they need to purchase complex IT products and services, enabling them to achieve their Digital Business Transformation objectives.
Consulting:- I provide market intelligence and analysis to help my client's CMO answer the "so what" questions that customers have about their offerings. I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they can become remarkable and influential opinion leaders.
Specialties:- Economic TeleDevelopment, multi-channel research, product requirements and market segmentation, digital and online marketing, content strategy, data analysis, messaging and narrative, account based marketing, landing pages and microsites, mobile internet, cloud services, open source, software apps, digital media, CMS, SEO, blogs, commercial transmedia, web copywriter, industry analyst, guest columnist, brand ambassador, sales rainmaker, start-up advisor, html coder, growth hacker and online syndication specialist.