In person: Seattle, Bentonville, AR


1-866-511-1898 x1158


Mon - Fri, 8AM - 7PM (PT). By appointment.

    Key clients

Walmart      Citigroup

J.P. Morgan Chase & Co.      General Electric


Areas of expertise

Leader Development, Leading Change, Public Speaking / Keynotes

Professional summary

Doug Crandall is a leader developer of unparalleled breadth. He served for five years on the West Point faculty, earning the first-ever Excellence in Teaching Award from the Department of Behavioral Sciences and Leadership. He conceived of and created PL350 – the advanced version of West Point’s core leadership course. He also built from scratch West Point’s renowned Black and Gold Leadership Forum, and then finished his tenure at West Point by helping drive the first major revision of West Point’s core leadership course in over twenty years. He currently spends much of his time in Bentonville, Arkansas, teaching in Walmart’s premier leadership program for high-potentials. Doug has taught leadership in GE’s Business Management Course on the beaches of Normandy, developed an authentic leadership course for inmates at Coyote Ridge Correctional Center in Connell, Washington, and created and delivered a program for incoming college faculty in China. From GE to Amazon to Walmart to West Point to a medium security prison, there are few leader developers with the eclectic resume of Mr. Crandall.

Doug is also a successful author and keynote speaker, having co-written and edited Leadership Lessons from West Point and penning – with Scotty Smiley – Hope Unseen. His books have sold over 50,000 copies and reached the Top 100 on and; he’s also written leadership case studies for Stanford and Harvard. In just over a decade, Mr. Crandall has lectured for Stanford, Wharton, Columbia, Cornell, Duke, GE, IBM, Walmart, JP Morgan Partners, Citigroup, Lockheed, Pittney Bowes, National City Bank, the Department of Energy, McGladrey, Pacific Northwest National Laboratories, and many others.

“Major” Crandall served as a platoon leader, staff officer, and company commander in the United States Army and after leaving the Army, as an operations manager at Amazon. He has founded two successful start-ups, and even secured a deal on the television show “Shark Tank.” Doug currently coaches AAU basketball for an elite group from eastern Washington, and shares many leadership lessons from life with his wife, three sons, and daughter. He holds an MBA from Stanford and a B.S. from West Point.

Engagement overview

Engagements could range from an hour of storytelling advice to development for a multi-year program. High-potential leader development with a long-term relationship is our sweet spot. Equally passionate and skilled at delivering leadership keynotes.


• Walmart
• GE
• McDonald's
• JP Morgan Chase
• Citigroup
• Accenture
• Sichuan College of Civil Aviation (China)
• Department of Energy
• McGladrey
• Vistaprint
• Blackbaud
• Wirtz Beverage
• Mission Support Alliance
• Habitat for Humanity
• ConAgra
• Pacific Northwest National Laboratory
• Washington State Department of Corrections
• Society of Human Resource Management (SHRM)