Dr. Elizabeth Cruickshank is a prolific author, trainer, and product innovator. She specializes in developing new business and winning proposals for her clients. Cruickshank Consulting is a management consulting firm that helps organizations excel in driving new business, developing long-term client relationships, and creating effective product and corporate branding. Dr. Cruickshank is experienced in writing TRICARE, Medicaid, Medicare and commercial healthcare RFP responses, as well as innovative product development and process improvement solutions.
Experienced: Dr. Cruickshank has a proven track record of success, winning more than $2 billion in managed health care contracts for her clients. Her government proposal experience includes Read more
Dr. Elizabeth Cruickshank is a prolific author, trainer, and product innovator. She specializes in developing new business and winning proposals for her clients. Cruickshank Consulting is a management consulting firm that helps organizations excel in driving new business, developing long-term client relationships, and creating effective product and corporate branding. Dr. Cruickshank is experienced in writing TRICARE, Medicaid, Medicare and commercial healthcare RFP responses, as well as innovative product development and process improvement solutions.
Experienced: Dr. Cruickshank has a proven track record of success, winning more than $2 billion in managed health care contracts for her clients. Her government proposal experience includes strategy, win theme, and program design; enhanced service and value added benefits development; and project management. She is a strong leader with the ability to build and motivate highly successful teams to meet organizational, performance, and business goals; improve performance; and exceed financial expectations.
Qualified: Dr. Cruickshank has earned her Doctorate in Business Administration, with distinction, and has authored several academic and business publications. She has also published her first fictional novel File 13, available on Amazon and Barnes and Noble. An accomplished leader and business coach, she also has a Masters in Business Administration and is a member of the American College of Healthcare Executives.
Specialties: Strategic planning; team building and executive coaching; branding, product development, and marketing strategies; health system, hospital system, and behavioral health business development and managed care contracting. Dr. Cruickshank has also assisted many start-ups develop into successful, profitable organizations.
