Expert market research professional with deep experience in all phases of consumer and business research.
I know data collection from both the qualitative and quantitative side and am very experienced in research methodologies, evaluating data collection methods, tools and facilities.
I leverage this knowledge to write compelling proposals that win projects.
I am an experienced and skilled moderator, able to reach a broad range of audiences from at-risk youth to Fortune 500 CEO's. Concept testing, ideation, branding, UX and communications tests are favorite subject areas.
Questionnaire development and research design are a passion, and I'm consistently improving the effectiveness and accuracy of existing questionnaires and can Read more
Expert market research professional with deep experience in all phases of consumer and business research.
I know data collection from both the qualitative and quantitative side and am very experienced in research methodologies, evaluating data collection methods, tools and facilities.
I leverage this knowledge to write compelling proposals that win projects.
I am an experienced and skilled moderator, able to reach a broad range of audiences from at-risk youth to Fortune 500 CEO's. Concept testing, ideation, branding, UX and communications tests are favorite subject areas.
Questionnaire development and research design are a passion, and I'm consistently improving the effectiveness and accuracy of existing questionnaires and can quickly compose flawless survey instruments that hit the target.
I have had a lifetime of experience analyzing research findings and writing and presenting reports that take a mountain of information and distill it down to its essence.
I also refresh my mind as a garden writer and educator. My articles and stories have been published by the San Francisco Chronicle, San Jose Mercury News and Modern Farmer magazine.
Career highlights: Founder and President of the Mariposa Group - a specialty market research company. Served as president of the SF Chapter of the American Marketing Association.
Pro bono work for the SF Botanical Garden Society and joined the staff there as as Director of Adult Education for the San Francisco Botanical Garden at Strybing Arboretum.
Taught at UC Berkeley Ext. School of Art & Design. Garden coach for SF Chronicle Food & Wine group.
