Professional summary

Consistently guides chief executives, other senior executives and their businesses to reap the lasting economic rewards of unflinching customer focus in their businesses. As a subject matter expert in customer experience engineering and customer value delivery, Mr. Lillian has made many noteworthy contributions in complex B2B and B2C communities and rapidly-evolving competitive landscapes.

As President and leader of Marketing departments over 25 years, he has led Fortune 500 and start-up businesses; and his experience spans a variety of industries, including: consumer products, food service, retail, e-commerce, cyber security and defense, media, risk management and insurance, pharmaceuticals, and automotive services.

Engagement overview

Guide in-place teams to master and apply the core concepts of customer experience engineering so that their businesses were prepared to recognize and respond to their most crucial customer and competitive challenges.


• BAE Systems
• Love's Travel Stops
• Garden Fresh Restaurants
• Crawford