Professional summary

A 35+ year veteran of the direct marketing, wholesale and retail industries, and served for more than 15 years, in senior executive positions for direct mail and retail companies, including "start-ups" and "turn-arounds.” These companies included Lillian Vernon Corporation, Disney Direct, Genesis Direct, J. Crew Group, Sak’s Fifth Avenue and Kid’s R Us.

Designed and implemented merchandise-planning systems and have hands-on experience at all levels of management, including financial, operational, systems and merchandising, enable me to identify cost inefficiencies, establish cost cutting measures, and implement long-term profit strategies.

Served as Chair of the Direct Marketing Association’s Catalog & Multichannel Marketing Council

Engagement overview

Engagements may be simple phone discussions to onsite reviews of the entire campaign life cycle process from campaign inception to merchandise receipt. Usually starts with an overview analysis of data and can be a training session or review of the entire process including the roles individual areas impact.


Various Direct marketing clients from start-ups to greater than $500 millioin.

• American President Lines
• Amerimark
• Arthur Lauer
• Athleta
• Barrie Pace
• Baseball Express
• Bliss World
• Blu Sphere
• Blue Sky Brands, Inc.
• Brownstone Studios
• Concepts Direct
• Charley's Greenhouse
• CTA, Inc.
• Cuddledown
• Dance Distributors
• Direct Tech, Inc.
• Fromuth Tennis
• Fulcrum Direct
• Hanover Direct, Inc.
• Home Decorator's Collection
• Home Earth
• J. Schmid & Assoc Inc.
• Media Solution Services
• Mid America Motorworks
• National Wildlife
• Paragon Gifts
• Paul Fredrick Menstyle
• Petal's Decorative Accessories
• Redcats, USA (formerly Brylane)
• Red Envelope
• Reiman Publications
• Regal Greetings & Gifts (Canada)
• Road Runner Sports
• Scrubs & Beyond
• Seta Corporation
• Seventh Avenue
• Shasho-Jones Direct
• Smith & Wesson
• Specialty Catalog Corp
• Sundance Catalog
• Thompson Group
• Ulla Popken
• Winterthur
• Wolferman's


I have worked with George and also utilized him as a merchandising and inventory consultant. George is a consummate merchandising & inventory management professional. He is a hands-on manager and provides recommendations that get results. George has great insight and is always a pleasure to work with.

Gary Smith, Sr. VP Marketing Blue Sky Brands, Inc.

George consulted with us several years ago, and his influential imprint is still present in the way our company optimizes SKUs, sales, advertising, merchandise categories, etc. His down to earth approach and usable tools make him a valuable resource for any cataloger, especially those that create and inventory their own products. It's in the numbers... George will help you "find it".

Bill Jeffries, VP Marketing CTA, Inc.

George is highly knowledgeable and understands the impact of inventory on the financials as well as the inter-dependent relationships of marketing, merchandising and creative. He is always well prepared, goes the extra mile and working with him is great.

Gina Valentino, Owner, Consultant to Catalogers Hemisphere Marketing

George has twice helped our company with major projects in the area of inventory planning and management. He has very rich experience in this area and works extremely well with both senior and junior management personnel. I will hire him again if additional projects arise.

Allen Abbott, COO Paul Fredrick Menstyle

I fully recommend George Mollo as a consultant to any multi-channel marketer who is interested in understanding or improving efficiencies in their merchandising, supply-side operations. George understands the many complexities of selling product in a multi-channel world and can help any company improve their bottom line. He's a great communicator and well respected in our industry. Highly, highly endorse George!

Lois Brayfield, Owner J. Schmid & Assoc. Inc.

I have had the good pleasure of working with George over the years in a variety of capacities. I initially hired George as a consultant to assist with inventory planning best practices. I was able to tap into George's years of experience to guide an inventory planning strategy based on best practices from the various world class companies George has worked with. George was able to assess the issues quickly, formulate the necessary changes and oversee the training and systems work necessary to modify reporting requirements. I also served with George on the Direct Marketing Association's Multi-Channel Marketing Council's Board where George was the Chairman. George exhibited outstanding leadership skills, keeping everyone on task and moving the agenda forward, which included increasing Council membership and awareness, as well as planning valuable member events.

Fred Neil, Global Head of CRM, Consumer & SMB Dell

Niche masters are a rare breed - people devoted to being among the best at specialty areas in their respective markets. George Mollo is a true niche master in the arena of merchandising and inventory management. I have heard about him from friends for several years and over the past year have had the opportunity and pleasure to work directly with him. Should you require advice in this area - as any retailer or cataloger would - there is no one better to call.

Mark Amtower, Partner Amtower & Company