Professional summary

Over the last 30 years, Duke University, SAS, Boeing, Bayer, Microsoft, GlaxoSmithKline, the National Society of Professional Engineers, the CIA, and nearly 400 other organizations large and small have all consulted and trusted George Smart for leadership development and executive coaching.

Drawing from an MBA from the Fuqua School of Business plus training from the Center for Creative Leadership and the National Training Lab for Applied Behavioral Science, George Smart speaks on leadership to Fortune 500 companies and national associations on how to make the workplace less insane and more profitable.

George Smart was the 4th full-time business coach in North Carolina (1991) and has helped thousands of business leaders succeed in dealing

Engagement overview

Diagnosis:  why you have this problem, and why you're resisting solving it.
Analysis:  what factors make the problem better or worse
Strategy:  getting you to actually do something different than what you've attempted previously
Measurement:  tracking how you perform
Compassion:  toughness, but with respect.  You need your ass kicked, but not so much you're insulted.
Three to nine months, weekly.


• Boeing Leadership Center
• Women in Defense/Huntsville
• Rockwell Collins

• Tonic Design/Tonic Construction
• Small/Kane Architects
• McKim and Creed
• Frank Harmon Architect
• LE Meyers Builders
• Center Studio Architecture
• American Society of Civil Engineers
• National Society of Professional Engineers
• Barton Malow Engineers
• Council of Engineering and Scientific Society Executives
• TLC Engineering for Architecture

• Schwab Performance Technologies
• Mentis Financial
• Thomas Knight Trent King CPAs
• NC Rate Bureau
• Gundersdorff and Company

• Bayer
• Bayer Pharmaceuticals
• Bayer CropScience
• NC Biotechnology Center
• Glaxo Smith Kline
• Research Triangle Institute
• Burroughs Wellcome Fund

• Greensboro AHEC/Moses Cone
• Pitt County AHEC
• Bloomington Hospital
• High Point Regional Hospital
• Wake Medical Center
• Rex Hospital
• First Health
• Duke University Medical Center

• Red Hat
• Microsoft
• Cisco Systems
• Global Knowledge
• Nortel Networks
• Knowledge Systems Corporation
• Per Se
• Sony/Ericsson
• Motorola
• Tekelec

Speakers Bureaus/Consultants:
• Premcor
• Raleigh Consulting Group
• VISTAGE Florida
• Hal Marcus
• Firestarter Consulting
• Pinnacle Speakers Bureau
• The Learning Consortium

Leadership Institutes:
• Leadership Triangle
• Leadership Durham
• Leadership Chapel Hill

• Harvard Business School
• Suffolk University
• University of North Carolina at Chapel Hill
• American Council for Dental Education
• University of North Carolina Charlotte
• Business Coaching Institute
• NCSU Business Coaching Certificate Program
• Duke University Continuing Education/DELTA
• The Johns Hopkins University
• NCSU University Advancement
• NCSU Training and Development
• NCSU Industrial Extension Service
• NCSU University Poultry Science
• American Society for Training and Development
• Institute of Management Consultants

• US National Institute for Environmental Health Sciences
• US Environmental Protection Agency
• US Central Intelligence Agency
• City of Raleigh
• City of Durham
• City of Charlotte
• State of New York
• North Carolina Dept of Public Instruction
• NC Dept of Transportation
• 15 North Carolina Community Colleges

• Nationwide Insurance
• Blue Cross Blue Shield NC
• Prudential Insurance
• Bob Barker Company
• Scott Sand and Stone
• Harte-Hanks
• Braxtons Auto Advantage
• Nielsen Media Research
• Airgate PCS
• Crain
• Microgroup
• Luxottica/Lenscrafters
• Reichhold Chemical
• Wachovia Bank
• Society for Human Resource Management
• RH Donnelley
• Irwin Mortgage
• Otsuka America
• Buckeye Nissan
• StarQuest

Real Estate:
• North Carolina Association of Realtors
• Hailey Properties
• The Stoddard Group
• Rich Commercial Real Estate


Thank you for the wonderful presentation you gave at the June meeting of the Raleigh Wake Human Resource Management Association. Your presentation both captivated and informed us. Your knowledge of the subject and enthusiasm for your profession was very evident.

Paul Wasylkevych, Vice President SHRM

One of the things I like about George Smart is that he believes people have all they need right inside them. He provides something that jump-starts them. I've seen him do that a lot--get folks on the right track.

Brenda Howerton, President The Howerton Group

Our work with George Smart resulted in a more cohesive and dynamic executive management team. We brought him back many times to guide us in everything from team development to personally coaching some of my top people, including me. George is very reliable, quick, with a relaxed but engaging style. It was a pleasure working with him and I would recommend that any CEO wanting expertise in team dynamics to obtain his services.

Jim Walker, Partner The Advisory Group

We have hired many speakers, but George got the best reviews -- and the most requests to have him back for more.

UNC-Charlotte OD Certificate Program

George's interactive style was perfect for our scientists and engineers who are smart, cynical, and tired of talking heads. Everyone learned and had a great time! Without question he was the highlight of our conference.


Thank you so much for playing a vital role in the success of the NSPE Annual Convention and Expo in San Antonio, Texas. Sharing your expertise....was a service to the engineering profession and the engineering industry. We have received very positive feedback on this year's education sessions, and you are the reason!

Mary Maul National Society of Professional Engineers

Please accept my sincere and enthusiastic THANK YOU for helping with our staff day last Friday!! We really enjoyed your program and I received wonderful comments from my colleagues. I would welcome the opportunity to recommend your program to others for staff retreats or association programs and will do so whenever I have the opportunity.

Tina C. Gordon NC Nurses Association

George's stories accented the workshop and provided real examples in the business world. George did a great job putting it in perspective on what levers are critical at what point in the process. Ranks as one of the best exercises we did. I got huge benefit from my conversations with George. He raised some excellent points that will benefit me to no end.

Boeing Leadership Center

George worked carefully with us to develop a program specifically tailored to our needs. He was the consummate professional and was a joy to work with. His training programs deliver results.

Professor Suzyn Ornstein Suffolk University

George Smart came into my life when my business was only two years old and I was struggling personally and professionally. He enabled me to get clear on all my goals and coached me through realizing more success than even I imagined.

Michelle Rich Rich Commercial Realty