Profile

Professional summary

People+Product+Planning+Positioning+Pricing+Presentation+Promotion = Productivity & Profit

Jeff Sward has tremendous depth and breadth of experience. His multi-faceted background has spanned across a full range of Retail and Wholesale assignments. He has worked for premier retailers such as Macy's, Sak's, Abercrombie & Fitch, and American Eagle Outfitters. His brand background includes Polo Ralph Lauren, Tommy Bahama, Ben Sherman, DKNY, and Orvis. Product specialties

Engagement overview

Building your VIGOST.

V = Vision...simply, a desired outcome...a descriptive picture of a future state.
I  = Issues...SWOT.   What internal change is needed to understand and deal with external  
       change?   What is controllable?   What is not controllable?
G = Goals...benchmarks defined by the Vision.
O = Objectives...refined and detailed from the Goals.
S = Strategies...the road map, principles, policies.   An understanding of the If/Then paths to
       be taken.
T = Tactics...specific steps of action...methodology...behaviors.   Tactics will have an owner, a
       budget and a calendar.

Risk Mitigation...evaluating the risk level in every segment of your inventory.  Shelf life, flow & seasonality (timing of entry AND exit).  Core Items=seasonless...Seasonal Key Items=6 months...Fashion=3 months.   What is the optimal mix...???...for Northern latitudes vs Southern latitudes...???

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