John Franklin

John Franklin

Builder and Redeemer of Great Brands|Marketing Strategy and Innovation Consultant|Startup Advisor
http://www.brandvib.com/blog/
Communication

In person: Minneapolis, MN

Skype: fasttriguy, G+ Hangouts, Duo

1-866-511-1898 x2813

Availability

Anytime. By appointment.

Areas of expertise

Innovation, Branding, Strategy

Professional summary

Innovation and Brand Strategy consultant with strong skills in consumer research and segmentation to guide value proposition development and market positioning for successful new product launch. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute new product launch to grow category revenue and share.

Food and Beverage category experience includes: salty snacks, confectionery, coffee & tea, dairy, bakery, frozen, breakfast cereal, food service.

Recreation/Sporting Goods category experience includes: skis, bikes, running/outdoor apparel, accessories

Particular expertise: • Brand Management • Innovation Strategy • Consumer Promotions • Shopper Insights • Marketing Research • Retail Marketing • Category Management • Agency Management • Strategic Planning • In-Store Marketing • Packaging Design • Hispanic Marketing • Licensing • Google AdWords certified

• Multilingual: Fluent Spanish and Swedish, Conversational French, German, Norwegian, Italian; Basic Brazilian Portuguese and Japanese

Engagement overview

Varies by project needs and objectives; typically includes market analysis,situation assessment, opportunity summary and initial strategic plan, running 60-80 hours at a minimum.