Profile

Professional summary

Innovation and Brand Strategy consultant with strong skills in consumer research and segmentation to guide value proposition development and market positioning for successful new product launch. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute new product launch to grow category revenue and share.

Food and Beverage category experience includes: salty snacks, confectionery, coffee & tea, dairy, bakery, frozen, breakfast cereal, food service.

Recreation/Sporting Goods category experience includes: skis, bikes, running/outdoor apparel, accessories

Particular expertise: • Brand Management • Innovation Strategy • Consumer Promotions • Shopper Insights • Marketing Research • Retail Marketing • Category M

Engagement overview

Varies by project needs and objectives; typically includes market analysis,situation assessment, opportunity summary and initial strategic plan, running 60-80 hours at a minimum.