Marketing and Innovation Executive with 15+ years of experience at some of the world’s most innovative startups and respected brands, including IDEO, Wall Street Journal, Chicago Tribune and Edelman. Recruited by founders of Groupon to invest in new companies and manage portfolio for their $200MM venture capital firm, Lightbank. Led marketing for B2C and B2B tech startups from product/market fit to Series A funding to rapid scaling. Hired and managed cross-functional teams of 15+ employees. Built and scaled sales operations that improved conversion rates by 3x. Developed and optimized marketing campaigns that reduced customer acquisition costs by 60%. Skills include Digital Marketing, Product Marketing, Brand Management, Marketing Automation, Read more
Marketing and Innovation Executive with 15+ years of experience at some of the world’s most innovative startups and respected brands, including IDEO, Wall Street Journal, Chicago Tribune and Edelman. Recruited by founders of Groupon to invest in new companies and manage portfolio for their $200MM venture capital firm, Lightbank. Led marketing for B2C and B2B tech startups from product/market fit to Series A funding to rapid scaling. Hired and managed cross-functional teams of 15+ employees. Built and scaled sales operations that improved conversion rates by 3x. Developed and optimized marketing campaigns that reduced customer acquisition costs by 60%. Skills include Digital Marketing, Product Marketing, Brand Management, Marketing Automation, Email, CRM, SEM, SEO, Social Media, Marketing Analytics and Sales Operations. BS, University of Pennsylvania. MS, Medill School of Journalism, MBA, Kellogg School of Management
