My passion is harnessing the digital and social revolution to foster human connection and create economic and social value.
I have been a pioneer and guide to the digital revolution since receiving Harvard University’s first doctorate on the topic of social media in 1997. I have launched new businesses, created award-winning programs, and advised global leaders for such organizations as McKinsey & Company, The Economist, IBM, and the American Heart Association.
My current venture is thinkORBIT, which helps organizations shift their thinking beyond channels to orbits, and to design ORBIT strategies that engage consumers in totally new and enduring ways. As consumers become more connected and empowered, businesses must learn how to Read more
My passion is harnessing the digital and social revolution to foster human connection and create economic and social value.
I have been a pioneer and guide to the digital revolution since receiving Harvard University’s first doctorate on the topic of social media in 1997. I have launched new businesses, created award-winning programs, and advised global leaders for such organizations as McKinsey & Company, The Economist, IBM, and the American Heart Association.
My current venture is thinkORBIT, which helps organizations shift their thinking beyond channels to orbits, and to design ORBIT strategies that engage consumers in totally new and enduring ways. As consumers become more connected and empowered, businesses must learn how to effectively combine push and pull, using value and relationship to pull customers into orbit around their brands.
