Professional summary
Effective B2B marketer with a long resume of executing marketing, advertising and communications programs that routinely achieve measurable results. Recipient of the 2015 G. D Crain Award from the Business Marketing Association (BMA). Inductee, Business Marketing Hall of Fame
With almost 40 years of major ad agency and corporate experience to hone my craft, I want to work with small-to-medium sized businesses, creating marketing and communications plans and programs to help reach business and growth goals.
Can work as a B2B marketing communications consultant, ad agency or design shop (minus the big retainer...),copy/editorial writer or content developer, on a contract or project basis. Your choice. I'm experienced, accomplished and Read more
Effective B2B marketer with a long resume of executing marketing, advertising and communications programs that routinely achieve measurable results. Recipient of the 2015 G. D Crain Award from the Business Marketing Association (BMA). Inductee, Business Marketing Hall of Fame
With almost 40 years of major ad agency and corporate experience to hone my craft, I want to work with small-to-medium sized businesses, creating marketing and communications plans and programs to help reach business and growth goals.
Can work as a B2B marketing communications consultant, ad agency or design shop (minus the big retainer...),copy/editorial writer or content developer, on a contract or project basis. Your choice. I'm experienced, accomplished and ready for your project, big or small.
Specialties: Strategic integrated marketing, advertising and communications program planning and execution in print, broadcast, video, digital and interactive formats. Copy writing for print, web or broadcast, content writing and development, editorial and PR writing (samples below), event marketing planning and execution, accredited and non-accredited professional education program development and delivery, voice-overs for commercials and videos (demo below).Experienced speaker and writer on marketing communications topics.
Familiar with many B2B and B2C markets, both domestic and global. These include: world wide brands of Kimberly Clark's health care business in infection control and accredited health care education products. Expertise also includes agriculture, veterinary, fine and printing papers, industrial paper, maintenance and safety products, aviation, trucking and transportation, human resources, tobacco-related products, automotive retail and accessories, insurance, commercial and residential floor coverings, sports marketing, apparel and general merchandise retailing, banking and amusement parks, as well as internal corporate communications and recognition programs.
