Profile

Professional summary

Michael Hodgson has worn many hats successfully over the last 30 years – store manager, retail general manager, content director for a dot-com startup, trade news organization co-founder and president, award-winning writer, business owner, guide service founder and director, non-profit board president, and speaking coach. He excels at working with individuals and teams to create new business entities or strategies that are profitable, meaningful, impactful and unique. He is a recognized influencer of the creative process and has a proven ability to build bridges between people and entities that become conduits of knowledge and collaboration — conduits that help to foster new business networks, new business development, inspire ideas, and

Engagement overview

Depends on the scope of project needed and bid.

Clients

• Outdoor Industry Association
• Outdoor Retailer
• European Outdoor Group
• Scandinavian Outdoor Group
• The North Face
• Mountain Hardware
• Katadyn

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Areas of expertise
Testimonials

Working with New Normal Consulting gave us valuable insights on how our brand is perceived by the outdoor industry. Their knowledgeable and experienced team quickly identified key items for our brand to focus on to increase our traction and our brand's value in the industry.

Davidson Lewis, President Green Guru

The New Normal Consulting team provided So iLL with a mega, loving, hard core, very passionate slap in the face to wake us up and get our systems in order. They are turning us into a real business one step at a time.

Daniel Chancellor, Founder So iLL

The experienced team at New Normal Consulting represents a powerful resource across multiple disciplines that provides large and small organizations relevant, proven experience. Their collective experience, success and skill sets can provide organizations a myriad of proven services from product, sourcing, supply chain, sales, marketing, outreach, trade and consumer engagement and overall organizational planning and strategic execution.

Kenny Ballard Osprey

The team at New Normal Consulting was able to mentor our independent retail store in every possible aspect, from managing tricky human resource situations to lessons in buying to merchandising to inspiring and educating our sales staff. Their combined energy, knowledge and enthusiasm ? along with much needed reality checks along the way ? showed their depth of experience in both the outdoor industry and the retail world. If I ever find myself in that same situation, I will turn to New Normal again in a heartbeat.

Sally Grimes

New Normal Consulting comprises a deeply skilled group of industry veterans aligning their experience to be in service to businesses, organizations and individuals of the outdoor recreation world. Collectively, this team will bring creative approaches and innovation to the brands they'll be supporting and for the industry overall at a very pivotal time.

Kristin Carpenter-Ogden Verde Brand Communications