Michelle Cubas

Michelle Cubas

Business Analysis, Leadership Coaching Across the Enterprise

In person: Phoenix, AZ

Skype, email

1-866-511-1898 x9799


Mon - Fri, 8:30AM - 6PM (MT). By appointment.

Areas of expertise

Strategic business coaching, Market planning; company acculturation and values; and multi-generational staff development

Professional summary

My experience teaches me that people require continuous learning to remain relevant in their fields. Continuous improvement is a value for me. To soar above time constraints and distractions, I created a Quick Studies™ format for my clients' instant use with maximum results and benefits. Here's an example—managers who are terrific at their content but have little if any experience managing team members, especially those older than themselves.

Whether coaching individuals, teams or consulting with boards of directors, I consider myself a Business Barista™ serving up fresh and "hot" ideas daily—Clients can benefit from a shortened learning curve—They're too busy and distracted to dedicate more time to return to school—A commitment to lifelong learning and continuous improvement is key! That's what people discovered in the last recession regarding hiring and new jobs.

What good are ideas if they don't lead to action? The Business Literacy™ Syllabus and EMBA™ (Entrepreneurial Mastery of Business Assets™) material provides a direct link between concept and activation for entrepreneurs. I perceive my role to be an advocate to guide and assist them in achieving their goals and visions.

After a 12-year stint with two major corporations in L.A., I chose to synchronize my talents and skills, package them and offer the composite to SOHO entrepreneurs, women transitioning careers, and small companies.

I interface with owners, managers and individuals. My reward is to see the impact on the choices we make together. I admire the "lion heartedness" of business owners and advocate and champion their decisions to be independent and forge a place in the business world. The quick coaching and skill building allows them to keep their confidence and edge.

Coaching and consulting are a long way from my USO entertainer days, but the experience of serving and pleasing the audience has proved invaluable in my keynote and public forum presenter roles. I enjoy facilitating and creating webinars, videos and other content for clients to best express themselves and be relevant to their audiences!

Success is about content. So, I serve to publish client content to protect their intellectual property. Recent projects include editing educational material for universities worldwide. Business English is different than creative writing language and requires experience to share the nuances of what is important to the learner.

-Formally CTI-trained & Certified coach
Certified behavior/ values analyst
-Certified AZ Quality Alliance Board Examiner (based on Baldrige Quality Principles)
Active listening, business writing, and performance-oriented feedback
-Company culture assessor
Market branding and implementation
-Project management and quality training
Public speaker on contemporary business issues

Contrarian brand master, marketing strategist and facilitator
Certified corporate trainer–adult learner focused
State-certified community college instructor

Engagement overview

Coaching sessions are 45 minutes via Skype, phone or face-to-face where possible.
-Client-friendly and focused
-Action oriented
-Forward action plans

Initial assessment reveal essential elements to produce best case, reverse-engineered outcomes.

A 90-day agreement is usually implemented for best results.
Reports and assignments are distributed between sessions.

Personal access


• Toshiba Computers
• City of Phoenix
• Avnet Global
• Pryor Resources
• Arizona State University
• Friedman Realty Associates
• Serves You Right!
• Redflex Traffic Systems
• DesignLink Architecture