Professional summary

Market research professional since 1988, with focus on all aspects of the healthcare market

PhD in social psychology (Temple University)

Advanced training in research methods and statistics

Seasoned focus group and depth interview moderator (in-person, on-line, and phone)

Skilled at creating discussion guides and questionnaires

Adept at writing, analyzing, and presenting qualitative and quantitative research results

Experienced researcher in the U.S. and ex-U.S. markets

Specialized in all facets of healthcare research

Other areas of experience include consumer products, insurance, durable goods, government services

Specialties: Rx and OTC pharmaceuticals (especially in areas of oncology, cardiology, neurology, orphan

Engagement overview

Based on client need, I provide a suite of services in the healthcare market research arena--ranging from comprehensive study involvement to targeted assistance on specific tasks.  My specific areas of expertise span the following: research design/methodology; discussion guide and questionnaire creation; in-person, telephone, and online moderation; project management; content analysis; and proposal and report writing (topline, executive summary, full report).  I am a seasoned researcher with respect to both US-based as well as international studies.


My client list includes a variety of leading healthcare-focused market research firms, including:
• Epocrates
• Radius
• Kantar Health
• Optimal Strategix Group
• BioVid
• MarketVision