Profile

Professional summary

I am a brand and marketing strategy consultant with over 25 years of business experience, and am managing partner at FullSurge, a strategy consulting firm. My background includes a combination of brand management, customer and consumer marketing, and strategy consulting.

Over the years, I have worked across multiple industries including consumer packaged goods, foodservice, retail, professional services, media and entertainment, and industrial B2B. In doing so, I

Engagement overview

Our approach and methodologies differ by service offering, and engagements are always custom-designed to meet the unique needs of individual clients. However a typical engagement would include the following phases: 1) discovery/immersion, 2) primary qualitative and/or quantitative research, 3) strategy development and recommendations, and 4) planning and implementation.

In terms of logistics, we have very teams consisting of 1-3 senior-level partners. Duration of engagements are typically in the 2-4 month range and pricing is fixed fees. As a rule of thumb, a floor for engaging our firm is $100,000, as we typically find it difficult to add value with our methodologies at price points below this level.

Clients

• Boeing
• U.S. Cellular
• Deloitte
• Kellogg’s
• Best Buy
• Campbell’s Soup
• NBC Universal
• Wrigley
• The