Professional summary

35 years performing multiple retail roles with a focus in the Convenience Store channel. Specialties include:

Brand Identity & Image Marketing
Future Fuels Planning
New Business Initiatives Utilizing Collaborative Concept Ideation
Digital & Social Media Strategies
Payment and Card Strategies
Unique Customer Experience Development
Project Management & Cross-Functional Team Leadership
Process-driven Business Solutions
Retail Fuel Pricing Models And Systems
À la carte Marketing for Small-Businesses
Public/Motivational Speaking
Non-Profit Organizational Development

Engagement overview

I look to provide clients with tremendous value at a competitive price.

My published fees for services are as follows:
Hourly Rate Consultation: $400-600 per hour USD

Daily Rate Consultation (when travel required): $1500-$2000 per diem plus meal and travel expenses, 3 day minimum.

Speaker Rate: $1500-2500 per hour plus meal and travel expenses (daily rate for moderating full day educational or summit meetings).

Project Rate: $200-600 per hour

All ranges are based upon complexity and length.


• Wawa
• The Fuels Institute
• Marine View Ventures
• Global Creative Concepts
• Gasbuddy
• NewPig
• Other Clients non-disclosable