Innovation Advantage is a consulting firm that leverages critical consumer, marketplace and technological insights to synthesize opportunities and drive growth. Our unique approach utilizes knowledge, technologies and innovation from a broad spectrum of industries and product categories to create solutions and forge actions that generate profitable outcomes for our clients.
Services
• Product and Package Innovation and Development
• Consumer and Technology Insights and Linkages
• Strategic Planning for Product and Package
• Enhancing Organizational Innovation Effectiveness
Key Capabilities
Product and Package Innovation and Development
• Over 25 years experience developing successful consumer products across many broad product Read more
Innovation Advantage is a consulting firm that leverages critical consumer, marketplace and technological insights to synthesize opportunities and drive growth. Our unique approach utilizes knowledge, technologies and innovation from a broad spectrum of industries and product categories to create solutions and forge actions that generate profitable outcomes for our clients.
Services
• Product and Package Innovation and Development
• Consumer and Technology Insights and Linkages
• Strategic Planning for Product and Package
• Enhancing Organizational Innovation Effectiveness
Key Capabilities
Product and Package Innovation and Development
• Over 25 years experience developing successful consumer products across many broad product platforms including household care, personal care, delivery systems, food, art & stationery, DIY home improvement, specialty coatings, and medical care.
• Strong technology leader in world class consumer product companies. Responsible for setting new product and technology direction for growth strategies.
• Focused program and project delivery. Delivered over 50 new growth initiatives to the marketplace providing over $2 Billion in revenue.
• Responsible for the issuance of over 30 patents. intellectual property management.
Develop consumer solutions to develop multi-million dollar new business platforms.
• Reformatting of technology across product categories to deliver innovation. Extensive knowledge of technologies across a broad range of disparate industries provides creative cross-fertilization and bundling of technologies to create unique solutions.
Consumer Insight Generation and Leverage
• Ability to develop and leverage consumer insights to drive product and package development.
• Translation of consumer wants and needs into technical requirements/specifications for product and package development.
• Applied Technology Forecasting Techniques to consumer solutions to develop multi-million dollar new business platforms.
Specialties: I have developed and copyrighted the techniques Technology Scouting, Technology Reformatting, and Disruptive Challenges, Technology Forecasting and Product Envisioning to use as tools in product development. These tools identify, combine, and forecast the directions technologies will involve. Combined with profound consumer insights these tools yield powerful product development strategies that have a high level of consumer appeal and market success.
