Rick Barrera

Rick Barrera

Marketing, Sales, Branding Expert, Deepening Customer Relationships to Maximize Revenue Growth | Best-selling Author

In person: San Diego, Orange County, CA

Skype, GotoMeeting

1-866-511-1898 x9623


Anytime. By appointment.

    Key clients

Verizon Communications      Merrill Lynch

IBM      Caterpillar


Areas of expertise

Implementation of Strategy and Brand, Sales Training, Customer Service Training

Professional summary

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, American Girl, Minute Clinic, Lexus, Google, Starbucks and ZipCar will change your thinking about marketing forever.

Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.

In his newest bestselling book, Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences, Barrera illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time.

Rick is also co-author of “Non-Manipulative Selling” originally published by Prentice-Hall and “Collaborative Selling” originally published by John Wiley and Sons. He is also the author of the self-published “The Dollars and Sense of Exceptional Service Delivery.”

He is married to an extraordinary professional chef and lives with his two Perfect-Angel-Genius-children in Rancho Santa Fe, CA.

Engagement overview

Duration and cost of an engagement depends on the scope of work, identified during the initial consultation.


Rick's client list includes

• Abbott Labs
• Ameriprise
• AutoCrib
• AutoZone
• Bayer
• Caterpillar
• Intel
• Husqvarna
• Merrill Lynch
• Verizon