Professional summary
With over 20 years of relevant market insights and forecasting experience, Steve has held progressive positions in Market Insights and Forecasting with Ipsen Pharmaceuticals, Pfizer (Warner-Lambert), and Novartis (Sandoz). More recently Steve was the Senior Director, Global Strategic Market insights for Takeda Oncology. As part of this role, he personally provided insights covering new products and the in-licensing and launch of ADCETRIS (brentuximab vedotin) , and he evolved his department’s focus from a US-only to a global one.
Steve gained much of his experience through countless projects in oncology, hematology, neurology, endocrinology, and other specialty areas. His expertise covers market understanding (e.g., market landscape, Read more
With over 20 years of relevant market insights and forecasting experience, Steve has held progressive positions in Market Insights and Forecasting with Ipsen Pharmaceuticals, Pfizer (Warner-Lambert), and Novartis (Sandoz). More recently Steve was the Senior Director, Global Strategic Market insights for Takeda Oncology. As part of this role, he personally provided insights covering new products and the in-licensing and launch of ADCETRIS (brentuximab vedotin) , and he evolved his department’s focus from a US-only to a global one.
Steve gained much of his experience through countless projects in oncology, hematology, neurology, endocrinology, and other specialty areas. His expertise covers market understanding (e.g., market landscape, buying process, TPP analysis, and patient journey), promotional research (e.g., message and concept testing), and forecast-related analyses (e.g., preference share, assumptions, combined qualitative / quantitative). He is equally comfortable obtaining insights from KOL’s, community practitioners, patients, and caregivers.
Steve has provided workshops and presentations for the pharmaceutical business information and research group (PBIRG), the pharmaceutical marketing conference (PMC), and CBI summits. In addition he has run internal forecasting workshops in the US, Europe, and Asia
While pursuing a BSc degree in Chemistry, Steve worked in the laboratory of Nobel Laureate Dr. Richard Heck. Afterwards, Steve obtained an M.B.A. degree with concentration in Market Research and Operations Management from Drexel’s LeBow College.
Engagement overview
Market Insights and New Product Analyses:
• Primary & Secondary Market Insights including Project Management, Fieldwork, and Reporting
• Due Diligence Product & Market Evaluations
• Key opinion leader (KOL), Specialist, HCP, & Patient Perspectives
Forecasting:
• Assumption Analysis through Primary and Secondary Market Research
• Model Development, both Global and Domestic
• Methodologies to address both Pipeline & In-Line Products
