Steve Stallman

Steve Stallman

Food Industry Strategic Marketing

Areas of expertise

Food industry, Strategic marketing for manufactures/retailers

Professional summary

Steve Stallman is the President of Stallman Marketing, a firm that builds businesses by focusing on marketing and branding. He has over 25 years experience as a marketing and sales executive in brand, strategic and tactical marketing, specializing the food industry and retail. Steve has created and executed strategic plans, consistently yielding +50% sales increases.

Steve is skilled at identifying customer purchase motivations. He build deep customer relationships offline and online. He helped successfully complete an IPO on the NY Stock Exchange. He is proficient in taking new products from concept to national distribution. He drives high customer growth through mass, direct and highly targeted marketing programs.

Steve has played a significant role in steering the marketing strategies in major companies, and managing multi-million customer databases. He has also aided many small companies and start-ups with limited budgets. Strategic alliances have been developed with major food companies, professional sports teams and major technology firms.

Steve introduced retail packaged salads to the consumer under the Ready Pac brand. He was instrumental in creating brands like Hot Pockets & Lean Pockets. Steve developed a co-branded retail product with Villa Roma Sausage and the professional baseball team – the Los Angeles Angels of Anaheim. Earlier in his career he obtained exclusive rights to introduce Barilla pasta, the #1 pasta in the world, to the United States.

Steve is the President of the Food Consultants Group. The Food Consultants Group is the most diverse organization in the world covering every aspect of the food industry – Retail, Restaurants, Foodservice and Food Processing. He was the president of the Direct Marketing Association of Southern California.

Specialities: Boosting sales of existing brands and product introductions from concept to national distribution.

Engagement overview

Every engagement is unique. The scope, pricing and other terms of an engagement are discussed in the initial consultation.

Clients

• Smart & Final
• Naked Juice
• Ready Pac Produce
• Hot Pockets & Lean Pockets
• Leslie's Poolmart
• MailersClub
• East Coast Bagel Company
• Villa Roma Sausage
• XPO