Professional summary
I've always been passionate about connecting people's emotions with their experiences. Whether I was marketing films for Columbia Pictures, consulting on medical technology for McKinsey & Co. or launching social media startups in post-Communist China, I have been fascinated with how to use emotion to change the way people experience the world.
I help brands create targeted insight, buzz and engagement. I use content creation, influence strategy and outreach to connect people to the right opportunities and relationships while telling powerful stories to their customers. I'm an expert in leveraging social platforms like Linked In as primary communication and connection tools.
Since 2005, I have created and activated strategies for over Read more
I've always been passionate about connecting people's emotions with their experiences. Whether I was marketing films for Columbia Pictures, consulting on medical technology for McKinsey & Co. or launching social media startups in post-Communist China, I have been fascinated with how to use emotion to change the way people experience the world.
I help brands create targeted insight, buzz and engagement. I use content creation, influence strategy and outreach to connect people to the right opportunities and relationships while telling powerful stories to their customers. I'm an expert in leveraging social platforms like Linked In as primary communication and connection tools.
Since 2005, I have created and activated strategies for over 200 global brands and agencies in ten countries on three continents. My work includes finding and activating targeted communities for brands like Nike, Amgen, Johnson & Johnson, adidas, Haier, and Pernod Ricard.
At Ford and Lincoln in China, I created and managed one of the first online influencer/loyalty programs for the China auto industry. In the U.K, I worked with the agency responsible for IKEA's success in loyalty marketing. In the U.S, I helped BMWs' Designworks team bring the X5 and 7 Series to market. These days, I spend much of my time creating business development and personal branding strategies for advertising and media agencies.
I attended Amherst College, Yale University and Harvard Business School and received certifications in Innovation Strategy at MIT and Scenario Planning at Global Business Network/Monitor Group. I live in Santa Barbara, California and Shanghai, China.
Specialties: Linked In, B2B marketing, emotion marketing, personal branding strategy, operations strategy consulting, predictive analytics, advertising, content creation, management consulting.
