Dr. Tim Smith is the founder and Managing Principal of Wiglaf Pricing. He has worked with executives from start-ups and Fortune 500 companies to capture the profit impact of getting the price right, and improve pricing confidence.
Companies consult Dr. Smith to define the price of a new product, find a better way of managing price variances (discounts and sales promotions), or re-think their entire pricing structure. He helps them address these critical questions, in the face of high uncertainty, by using proven best practices informed by solid academic research. He provides productized and actionable consulting services for firms of many sizes and across many industries.
He has been a keynote speaker and workshop leader on a variety Read more
Dr. Tim Smith is the founder and Managing Principal of Wiglaf Pricing. He has worked with executives from start-ups and Fortune 500 companies to capture the profit impact of getting the price right, and improve pricing confidence.
Companies consult Dr. Smith to define the price of a new product, find a better way of managing price variances (discounts and sales promotions), or re-think their entire pricing structure. He helps them address these critical questions, in the face of high uncertainty, by using proven best practices informed by solid academic research. He provides productized and actionable consulting services for firms of many sizes and across many industries.
He has been a keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe. Smith’s book, Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market.
Dr. Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers.
Dr. Smith is an Adjunct Professor of Marketing and Economics at DePaul University, and serves as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, He is a member of the American Marketing Association, Business Marketing Association, and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.
