I bring more than twenty years of experience to my work. My career began in the UK, where I trained with some of the best researchers in the business and worked on many influential brands and campaigns.
I founded my company, Headspace in New York in 2001. Clients appreciate my capacity to wring original insights from research and translate those findings for brand teams without losing sight of business goals.
Increasingly, I'm called upon to design and run client workshops independent of or alongside qualitative assignments. I bring to these workshops the creativity, analytical rigor and knack for spotting opportunities that characterize my work as a researcher.
I'm proudest of my enduring client relationships, some of which have Read more
I bring more than twenty years of experience to my work. My career began in the UK, where I trained with some of the best researchers in the business and worked on many influential brands and campaigns.
I founded my company, Headspace in New York in 2001. Clients appreciate my capacity to wring original insights from research and translate those findings for brand teams without losing sight of business goals.
Increasingly, I'm called upon to design and run client workshops independent of or alongside qualitative assignments. I bring to these workshops the creativity, analytical rigor and knack for spotting opportunities that characterize my work as a researcher.
I'm proudest of my enduring client relationships, some of which have lasted a decade so far. Headspace clients include Harley-Davidson, The Economist Group, Sun, Heineken, Thomson Reuters, BP and Vanguard.
Specialties: Qualitative research:
* Brand Strategy and Positioning
* Brand Equity
* Strategic and Creative Ad Development
* Customer Segmentation
* New Product Development
* Packaging Design
Ideation/brainstorming:
* Harnessing client team members' tacit knowledge
* New Product Development
* Communication/Media Strategy
* Partnerships and Promotions
* Collaborative Consumer Workshops
Training in all aspects of the above.
