Professional summary
Entrepreneurial and resourceful marketing and sales executive with a track record of discovering and commercializing significant new business opportunities. Remarkable ability to build enthusiasm and support among key internal and external executives resulting in rapid speed to market.
Deb has extensive blue chip sales, marketing, and product development experience with companies including Pepsi-Cola, Pillsbury, Target, Catalina Marketing, Conversant, and Tremor. Deb's experience working with retailers required interaction with marketing, merchandising, operations, ecom, and IT (data warehousing) functional areas. Deb's held sales leadership positions for all major advertising types: Digital, mobile, social, display, interactive television, Read more
Entrepreneurial and resourceful marketing and sales executive with a track record of discovering and commercializing significant new business opportunities. Remarkable ability to build enthusiasm and support among key internal and external executives resulting in rapid speed to market.
Deb has extensive blue chip sales, marketing, and product development experience with companies including Pepsi-Cola, Pillsbury, Target, Catalina Marketing, Conversant, and Tremor. Deb's experience working with retailers required interaction with marketing, merchandising, operations, ecom, and IT (data warehousing) functional areas. Deb's held sales leadership positions for all major advertising types: Digital, mobile, social, display, interactive television, targeted marketing, database / behavior-based marketing, CRM. digital coupons. She's led product development teams in both food and marketing technology solutions as well as brand marketing management for food and beverage industries.
Deb is the SVP Business Development and management team member for Tremor, a former P&G company now part of the Dentsu Aegis network. Her responsibilities include building the sales strategy and driving revenue growth among the world's top advertisers.
In addition, Deb led business development for ValueClick’s Dotomi division (now known as Conversant Media, Inc.) resulting in two years of double and triple digit sales increases. During her tenure, Deb closed two top 20 Internet retailers and reduced retail onboarding time by 50%.
Deb also served as Vice President New Business Development at Catalina Marketing, where she was responsible for driving shareholder value through the development of the vision, roadmap, and commercialization strategies for new retail partners and verticals, and product innovation. She closed the first mass merchandiser and convenience store deals as well as developed the first loyalty card integrated interactive television couponing platform. Debra developed new business opportunities in a wide variety of verticals and partner industries including Grocery, Mass Merchandisers, Club Stores, Convenience Stores, Home Improvement, Gaming (Lottery), TV Services Providers and TV Networks, Consumer Electronics OEMs, local event venues.
Prior to joining Catalina Marketing, Debra was Group Marketing Manager at The Pillsbury Company where she had general management responsibilities for key brands including Green Giant and Hungry Jack. During her tenure, she introduced innovation in the instant potatoes category and on Create-A-Meal!® to drive incremental sales. Debra also held marketing positions on Green Giant® Harvest Burgers® and Green Giant® canned veg.
Deb was also Marketing Manager at Pepsi-Cola where she held roles on Brand Pepsi, On-premise, and regional marketing.
Deb earned her BBA and MBA from the University of Wisconsin-Madison where she founded the Graduate Marketing Network.
