There are several ways business leaders rationalize against their businesses capturing more value(i.e. maximizing profitability). The common culprits are:

- Long-term profitability: Offering freebies to prospects in the hopes of locking them down as loyal customers.
- Short-term profitability: Sudden and large increases in price which damage product loyalty.
- Growth: A strong desire to corner a nascent market.
- Market share: Setting artificial thresholds for market share at any cost.
- Market stability: Not responding to pricing changes by major competitors.
- Price leadership: Constant advertising as lowest prices on all listed products.
- Creating entry barriers: Offering rock-bottom quotes to signal pricing power to any potential new entrants in your market. Read Full Post