Professional summary
Product and Brand Growth Strategy | Idea, Invention and Product Launch | Brand Creation and Positioning | Channel Targeting | Business Planning from Idea to Shelf
That "ah-ha" moment happens every day. Someone created the pool noodle, but they were not the first to use it. The "NOODLE" was the first to mass produce and market.
Why do some products find success and others fail?
Goods and ideas require planning, BRANDING and commitment to the BRAND beyond the product. To reach consumers, "brands" create an environment that captures advocates and creates excitement.
Helping emerging business or organizations launch brands is the task. Improving the brand experience for consumers is the ultimate goal. C2C creates and executes Read more
Product and Brand Growth Strategy | Idea, Invention and Product Launch | Brand Creation and Positioning | Channel Targeting | Business Planning from Idea to Shelf
That "ah-ha" moment happens every day. Someone created the pool noodle, but they were not the first to use it. The "NOODLE" was the first to mass produce and market.
Why do some products find success and others fail?
Goods and ideas require planning, BRANDING and commitment to the BRAND beyond the product. To reach consumers, "brands" create an environment that captures advocates and creates excitement.
Helping emerging business or organizations launch brands is the task. Improving the brand experience for consumers is the ultimate goal. C2C creates and executes solutions for the consumer experience.
Category:
HBA, OTC, GM, Toys, Sporting Goods, Consumables, Energy, General Merchandise, Home Goods
Channel:
Drug, Mass, E-Commerce, Military, Department, Dollar, Gift, Toy, Grocery, Distributor, International
Major Accounts:
Target, Amazon.com, Best Buy, Walmart, Kroger, Military, Dollar, Tween Brands, Toys R Us, Fred Meyer, Hallmark, K-Mart/Sears, Meijer, Walgreen's
