Profile

Professional summary

Product and Brand Growth Strategy | Idea, Invention and Product Launch | Brand Creation and Positioning | Channel Targeting | Business Planning from Idea to Shelf

That "ah-ha" moment happens every day. Someone created the pool noodle, but they were not the first to use it. The "NOODLE" was the first to mass produce and market.

Why do some products find success and others fail?

Goods and ideas require planning, BRANDING and commitment to the BRAND beyond

Engagement overview

30 minute validation at no cost.
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