David Siegel

David Siegel

I believe in pluck, luck and mean reversion

In person: Anywhere


1-866-511-1898 x9662


Anytime. By appointment.

    Key clients

Hewlett-Packard      Intel


Areas of expertise

Business agility: strategy - experiments - measurement - analytics, decision making & planning, execution

Professional summary

David Siegel pioneered the field of web design and wrote 4 books about the Web, one of which remains Amazon.com's longest-running #1 bestseller. He has given over 120 professional speeches, consulted to Fortune 500 and government, built one of the first web design and strategy firms (sold to KPMG), and has been an angel investor/advisor, board member, and strategist. His focus is on business agility: experiments, measurement, and evidence-based decisionmaking.

David helps companies apply agile methods to do experiments, improve analytics, empower people, recognize cognitive biases, make better decisions, appreciate the role of luck in business, use evidence rather than stories, build a balanced portfolio of projects, manage uncertainty and build resilient management structures. Based in New York but work with clients anywhere. His web site is www.businessagilityworkshop.com

He also conducts chocolate tastings and has traveled to 93 countries.

Engagement overview

Strategy and portfolio work can take anywhere from a few weeks to several months. My goal is always to deliver measurable results in short sprints and keep adjusting the goal as we go.


David has been a high-level management consultant to companies like
• Sony
• Hewlett Packard
• Amazon
• Office Depot
• Motorola
• Lucent
• Travel Planet
• Intel
• many start-ups