Professional summary

Management consultant who develops and utilizes cutting edge customer value innovation and management approaches to deliver bottom-line results. My engagements consistently deliver tangible results and have been highlighted in Fortune, Harvard Business Review and several business books.

Specialties: Discover new sources of customer value, measure customer value, create new products, define winning value propositions and delivery strategies, develop market-driven business strategies, design value pricing strategy & tactics, produce value based sales tools.

Engagement overview

I work with senior management to frame the business issue and design a project to address it.  Then, I lead a client team through data gathering, analysis, and creating a business case for change.  Upon acceptance of the business case for change, I work with the team to realize that value that was identified.

Project cost and timing varies based on the complexity and scope of the business issue.  The most common issues include:
1.  Improving sales win rates and increasing margins on specific products or services
2.  Identifying and launching new products and services
3.  Developing value pricing strategies and tactics to improve the return on your customer value
4.  Lowering costs by identifying value drains and value leaks
5.  Developing a business and/or marketing plan for a line of business or product group


• Boeing
• Woodward

• Harley Davidson

• Dow
• Monsanto

• Amoco
• Chevron

Financial Services:
• Aetna
• Federal Reserve Bank
• Marsh

• bioMérieux
• J&J
• Serono

Hi Tech/ Telecom:
• Apple
• HP
• Navteq
• Telstra

• Eaton
• Scot Forge
• Weyerhaeuser

• Cap Gemini

• Aptar
• Griffith Lab
• Tetra Pak


It's a great idea to focus on a market where your competition does not currently focus. It's more likely that you can identify new sources of value and be the first deliver that superior value to those customers.

In your conversations with those customers focus your questions less on what they want and more on what a day in their life is like. Ask them:

1. What objectives they are trying to ach... Read more


Eric did great work, which was creative, thorough and well documented for a very demanding client. This project changed the client's view of the market opportunity, and came up with a winning new value proposition in a challenging customer environment. Eric went the extra mile to deliver a great overall effort.

Robert Rudy, Managing Director Accenture

Eric is as good as they come in helping companies to understand, define and measure how they provide value to their customers. He has worked with me on shared clients at CSC Consulting and I have engaged him to assist startup's that we have invested in. His work can contribute to the creation of more compelling value propositions, to value based pricing strategies and to shorter sales cycles. He is a high integrity individual and I hold him in high regard.

Chris Noe, Managing Director Lenfest Enterprises

Eric is an excellent support with our implementation of Customer Value Management into our organisation. He pays particular attention to understanding our needs and the day-to-day realities of our business world in order to translate management theory into practise.

Agnes Nagy, Development and Training Aptargroup

Eric and his organization deliver exceptional and timely results. They bring a GREAT tool box, creative solutions to complex issues, a responsive "can do" attitude and consistently high quality results. When you work with Axios, you work with their senior leaders and experts. They have an uncanny ability to work productively, side-by-side with client organizations. Based on this working model, they are able to deliver very insightful and practical results on issues that matter the most.

Brian Mantel, Vice President Federal Reserve Financial Services

Eric provided consulting services to a global project to determine Customer Value in which I was a project sponsor. Eric is a disciplined professional with strong interpersonal skills. He lead a cross-functional and multi-cultural team through a Customer Value Process which allowed our company to make both strategic and tactical decisions that could be measured on our bottom line. I highly recommend Eric and would hire him again.

Buzz Sztukowski, Founder Strategic4Thought