Even during "good" times, you want to review your strategic plan annually. During these more challenging times you have even more reason to dig deeper. We facilitate this kind of discussion with our clients regularly.
Finding a new "core business", as you say, is a result of going back to basics & you want to Build it Backwards from your Vision. What is it that you (the firm) is/are passionate about? What do you want to do to change the world?
1) Ask your self "What are our core competencies?
2) Use a SWOOTT analysis (beyond SWOT) model.
3) Calculate the 2-part Make vs. Buy analysis to see what you should produce & not.
These 3 will give you the eye-opening foundation to build from.
Is this answer helpful? Schedule a free consultation with Daniel.
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