You have already focused on b2b as a competitive differentiator. Focus on your client / customer base. Don't look at what you do well but ask what do they want from your business category.
-What is most important to them?
-What will give them the most value?
Then work to make these core competencies in your company. The stronger these core competencies the stronger your competitive advantage.
As a startup you have many competing issues for your time. Be focused, clear and strong on what is most important for your client base.
Is this answer helpful? Schedule a free consultation with Tom.
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